In order to achieve at the highest level, you need a championship culture.
Your team needs to be willing to go the extra mile for themselves and for each other. Sometimes they may not want to or they may not feel like it..BUT If it is important to your success you "Do It Anyway." Whether you feel like it or not is irrelevant.
By changing the very foundation of his team's culture, Coach achieved what few others have. Sustained success, month after month, year after year, even decade after decade.